WordPress Site Optimization
We can audit your WordPress website and optimize areas in need of improvement to allow for the quickest possible page load times.
Optimization & Users
Interenet users expect fast load times. If they have to wait too long, they’ll leave your site and look elsewhere.
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
Optimization & Search Engines
Having an optimized website is no longer an option. With search engines placing so much importance on the speed of web pages, it is vital to your website’s success to have a fast loading website.
Steps to Optimize
We will optimize your website following best practices and taking advantage of caching and content delivery networks.
Optimize Images
Optimize images for the web by compressing them, and stripping their metadata, and converting them to better optimized formats.
Gzip Compression
Gzip compression allows a website page to be transferred to a browser at up to 70% of its original size. The browser will then decompress the page and display it to the user.
Minify and Combine CSS and Javascript
Each CSS and Javascript file is an HTTP request. The more requests there are to your server, the longer it will take for your pages to load. We combine these files to minimize the number of requests being made.
Browser Caching
Browser caching allows internet users to speed up the loading time of websites by storing a cached copy of your website locally. This reduces the number of calls to your server and saves the user from downloading the same files again.
Page Caching
Caching your pages is one of the most effective ways of improving your page loading times. This greatly reduces the time a page takes to load as there are no PHP or MySQL commands to execute.
Content Delivery Network (CDN)
Your website is hosted in a data center. The further a visitor is from the location of your data center, the longer it takes for your web pages to load. CDN’s take the heavy lifting away from your hosting company by hosting your images, CSS and Javascript files, and serving these files to visitors from the closest location to them.